Citroen Creative Tour – “Visiodrive” "Visiodrive" device - Cities : Moscou - Paris - Berlin

Citroën Creative Tour - Moscou - Paris - Berlin / Dispositif "Visiodrive" from Perlimpinpin Designers on Vimeo.


As part of the tournée organised by Citroen and upon the release of its new DS (DS3, DS4 et DS5) , we carried out the application Visiodrive. This application represents the different stages of the “Croisière Jaune” (“Yellow journey”), an expedition that was originated between April 1931 and February 1932 by André Citroën. This adventure takes place along the 13,000 km that define the Silk Route, from Beirut to Beijing.

In order to celebrate the 80th anniversary of the “Croisière Jaune”, the visitors have the chance to photograph their faces and select one of the 4 parts of the tour on the touch tablet. On the vertical screen, they discover the video of the stage and surprisingly also their faces in one of the cars.

When the animation finishes, the visitors have the possibility to give us their email address and we can therefore forward their video on to them. Multilingual dual screen application.

This concept can be adapted to other graphic renderings and stories.

Why not travel in time in order to understand the evolution of the production of waste, energy consumption or transport and communication methods?