On the 9th July Perlimpinpin Designers’ s team attended The Meetings Show at Olympia London. The event is designed to gather buyers and exhibitors inspired to do business and develop industry knowledge and network with the best in the industry.
Besides the exhibitions and the Hosted Buyer Programme, The Meetings Show runs also an Education Programme intended to enhance the participants’ knowledge and ensure that event professionals from every sector go away with new ideas and inspiration.
In this context, our team was delighted to attend four interesting conferences about Design innovations, Technology innovations, International Business and Social Media strategy.
Participants were mostly managers or CEOs of companies and start-ups keen to learn more about the latest technologies and strategies to better engage their target audiences. We learnt about a “Pecha-cucha”, a curious time-managing tool, which times presentations’ speeches and help interact more with the audience. A “Catch Box”, instead, is a colourful microphone that attendees and speakers can pass or literally launch each other when they want to express their opinions! Furthermore, “Geolocation” is a technique aiming at identifying and localising visitors of an event by working as a proper radar. Last but not least, we were pleased to hear about our beloved Video Mapping, which grabbed people’s attention and encouraged an intense conversation about the topic. In particular, the speakers talked about Mapping Interaction as a way to interact with the screen besides just project images on objects. Mapping Interaction allows to “play” with images, making them bigger or shorter according to one’s purposes. It is, thus, a way to involve more the public, which is an issue at the heart of nowadays companies’ strategies and it was one of the hottest topic at The Meetings Show’s conferences.
Other meetings discussed the importance of building engaging social media and marketing strategies, giving significant insights especially to the start-ups attending the sessions.
The rooms were fully equipped with big screens, tables and seats. Each participant was given a laptop and other tech tools to interact with speakers, and a delicious buffet was behind us to gladden the breaks between the conferences!
Overall, the experience was enlightening and extremely insightful for Perlimpinpin Designers, which go away with thousand of other ideas in need only to be experimented!